PSA: Later’s Hashtag Suggestion tool is an easy way to find hashtags based on the content of your post and similar hashtags in your industry.Do You Need SEO Description For Every Page? That’s why it’s important to have a clear and well-crafted hashtag strategy - without one, you could be missing out on opportunities to optimize your account and drive more engagement and gain followers. If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag’s results page.Īnd since hashtags are used with the intent to discover new content, using the “right” hashtags can put you in front of your target audience, even if they haven’t connected with you before. Using relevant, targeted hashtags on posts and stories is still one of the best ways to get discovered by new audiences on Instagram. Tactic #3: Include up to 30 Relevant Hashtags This is a great way to improve your chances of appearing in the top results if anyone searches for your target keywords.
When it comes to your Instagram SEO strategy, the main thing you can do to improve your ranking is to help the algorithm to correctly identify your content - so the next time someone performs a search, Instagram will know to include your post in the results. The number of likes, shares, and follows for an account or post can also influence where the search result is ranked. Information about the search results: When there are a high volume of relevant results for a search term, it can become a bit of a popularity contest. It determines this based on the searcher's previous activity on the app. User activity: If Instagram thinks someone will be more interested in one post over another, it will prioritize that in the search results. Relevance to the search query: The algorithm will try to match what you’ve searched with top posts, accounts, audio, tags, and places (each split into separate tabs). Optimizing your Instagram posts for SEO is just one part of the equation - Instagram’s algorithm takes a whole bunch of extra information into account to determine the ranking of a keyword search result on the Explore page.Īccording to Instagram, the most important factors are:
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PSA: Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. It can help you maximise your social media optimization - sign up for free today: We're sharing five tactics to increase your discoverability later in this post, so keep reading to find out how. Instagram's algorithm processes every piece of content on the app, gathering information it can use to determine what the post is about - and by proxy, who might find it interesting.Īnd while the algorithm does all of this work automatically, there are a few ways you can help steer it in a more optimized direction. The more people who discover your content, the greater chance you have at growing your following and building a strong Instagram community.īut how does Instagram SEO actually work? It's an essential tactic for improving your discoverability. SEO on Instagram is all about tailoring your content so that it appears in as many places as possible - from search results to suggested content feeds.
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